Challenge: The client is a high-tech company based in Hangzhou, integrating scientific research, technological innovation, and development. The company focuses on fields such as healthcare, big data, IoT, blockchain, and artificial intelligence (AI). With a leading R&D team, they hold several self-developed core technologies and intellectual property rights. Currently, their key products include an intelligent hospital bed system, computer software systems, and a blockchain-based bi-directional traceability system. Their goal is to become a comprehensive health management solution provider in China.
Solution: We conducted market and sales research to identify potential market opportunities. Through initial investigations and interviews with relevant personnel, we clarified product pricing strategies and entry barriers, using similar cases to understand product positioning. We analyzed existing competitors and their digital strategies in the market. Finally, we summarized findings from primary and secondary research, determined product value, and drafted a white paper.
Outcome: We helped the client develop a clear business development strategy. The client used the PowerPoint presentation we prepared to report to the Industry Bureau and established a valuation model for investment negotiations.